Experience

Education

Bachelor of Arts,
Communications

Antioch College Class of 2004

Skills

Graphic Design

Video Production

Website Development

Copywriting

Search Engine Marketing

Social Media

Email Marketing

Digital Advocacy

Analytics & Measurement

Tools

Adobe Creative Suite

Blackbaud NXT

Canva

Drupal

Final Cut Pro

Google Workspace

Google AdWords

Google Analytics

HTML & CSS

Joomla

Microsoft Office

Pardot

Salesforce

Squarespace

WordPress

Volunteering

Educational Video Center
Alumni Advisory Council | May 2022 – Present

Curriculum Vitae

Director, Marketing and Digital Media

City Colleges of Chicago | October 2024 – present

  • Participates in developing, implementing, and analyzing marketing, recruitment, and branding campaigns to advance CCC’s strategic objectives.
  • Collaborates with the Executive Director of Marketing Communications and the VC of Institutional Branding and Strategic Marketing to recommend and evaluate marketing strategies throughout the prospective-student journey.
  • Serves as a college liaison from CCC Marketing to internal clients, meeting with college contacts and developing creative briefs for client marketing projects. Communicates project details, including campaign objectives and goals, to creative staff (e.g., designers, photographers) for the execution of various tasks.
  • Supports day-to-day marketing operations, collaborating with cross-functional team members to conceptualize, create, review, and refine marketing deliverables. This includes project management and content creation for print, digital, and other marketing channels.
  • Writes, edits, and proofreads copy for use in high-impact marketing materials such as email journeys, viewbooks, program sheets, and more.
  • Develops the creative (i.e., words and images seen in actual ad) for paid social media campaigns.
  • Builds relationships with colleges to coordinate organic social media posts and manage online community engagement to maintain brand consistency and best practices across social media platforms and accounts. Also develops organic social media content for district-level initiatives and for coverage of special events before, during, and after they occur.
  • Analyzes the performance of traditional and digital marketing campaigns for opportunities to optimize current campaigns and to improve future campaigns.
  • Stays informed of the latest trends in marketing, including emerging platforms. Proactively monitors the marketing and higher-education landscapes for innovations, identifying opportunities for CCC brand application.
Assistant Director of Digital Engagement

American Constitution Society | April 2021 – October 2024

  • Set data-informed priorities and and plan digital strategy for all digital marketing including social media, website, email communications, and search engine marketing (SEM).
  • Serve as the primary digital liaison for the organization and its 200+ chapters, training and supporting ACS staff and chapters on digital marketing tools and best practices.
  • Create multimedia content including copywriting and graphic design for all digital platforms.
  • Maintain content and functionality of ACS website.
  • Manage multichannel digital fundraising campaigns.
  • Oversee communications calendar for long-term planning and direct response strategies, and to ensure timely delivery of assets.
  • Supervise the Digital Communications Associate and Digital Media Associate, guiding video and email production strategy.
Digital Strategy Manager

Heartland Alliance | September 2017 – April 2021

  • Designed and managed website overhaul to implement UX and SEO best practices and brand consistency
  • Worked with organizational leadership to convey technically complex ideas into clear and concise website strategy
  • Managed production of all email communications, including writing, editing, coding, and audience strategy.
  • Collaborated with development department on digital fundraising strategy.
  • Redesigned email marketing templates to align and adhere with branding, resulting in increased engagement, donations, and event registrations.
  • Trained and supported staff on digital communications tools and best practices
  • Served as photographer, videographer, archivist, and editor.
Digital Communications Manager

American Civil Liberties Union of Illinois | July 2011 – September 2017

  • Led social media strategy, content creation and campaigns in support of organizational advocacy goals and policy priorities.
  • Maintained and developed website and related campaign microsites.
  • Oversaw website redesign and migration from WordPress to Drupal.
  • Managed online advocacy through action alerts, digital strategy, and legislative targeting.
  • Managed production for all email communications.
  • Served as graphic designer, photographer, videographer, archivist, and editor.
Communications Coordinator

AIDS Foundation of Chicago | August 2008 – August 2011

  • Created the organization’s first social media accounts; trained and educated leadership and staff on the power of social media to reach and engage new audiences; led the social media strategy for the organization.
  • Served as media contact, coordinating outreach, pitching stories, and developing relationships with reporters.
  • Managed print and web-based advertising campaigns for Chicago public transportation and niche audiences.
  • Managed production and design of quarterly print newsletter, Update.
  • Maintained organizational websites, launching several campaign-specific microsites.
  • Managed content production, audience strategy, and legislative targeting for weekly advocacy email newsletter, the Online Action Bulletin.
  • Produced direct mail campaigns, collaborating with development department and coordinating with print vendors.
  • Created content for print materials including fact sheets, press releases, and other collateral.
  • Served as staff photographer and photo archive manager.
Marketing and Customer Service Manager

Public Narrative (formerly: Community Media Workshop) | May 2004 – July 2008

  • Assisted in media training workshops led by renowned Chicago journalists and reporters, and PR and marketing experts.
  • Produced weekly marketing reports to analyze media guide sales, donations, and event registrations.
  • Facilitated all print marketing including direct mail, audience strategy, vendor coordination, and list acquisition.
  • Established strategic partnerships, negotiated promotional agreements, and media sponsorships.
  • Maintained customer database in FileMaker Pro, processed payments, pledges, and registrations.
  • Event management including oversight of registration, attendee experience, logistics, volunteer management, and evaluation.